Veterinary Business and Enterprise
Theoretical Foundations and Practical Cases
- 1 Edición - 24 de octubre de 2013
- Última edición
- Autores: Colette Henry, The Right Honourable The Lord Ballyedmond OBE
- Idioma: Inglés
Contents List of Figures List of Tables List of Contributors Acknowledgements Foreword Chapter 1 Introduction Colette Henry (Royal Veterinary College) Part I: Th… Leer más
Descripción
Descripción
Contents
List of Figures
List of Tables
List of Contributors
Acknowledgements
Foreword
Chapter 1 Introduction
Colette Henry (Royal Veterinary College)
Part I: Theoretical Foundations
Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions
versus evidence
Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch
University, University of Edinburgh & University of Bristol)
Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice
Liz Mossop (University of Nottingham)
Chapter 4 Leadership and Management in Veterinary Practice
Brian Faulkner (Front Foot Veterinary Consultancy)
Chapter 5 Veterinary Business Management: An Ethical Approach to Managing
People and Practices
Lorna Treanor & Martin Whiting (University of Ulster & Royal
Veterinary College)
Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal
Veterinary Medicines in the United Kingdom and Ireland
Robert Smith & Martin Whiting (The Robert Gordon University &
Royal Veterinary College)
Chapter 7 Applying Marketing Theory to Veterinary Practice
Andrew Morton (The Marketing Institute)
Chapter 8 Brand Identity: Building a Veterinary Hospital Brand
Cathy R. Coates (University of Bristol)
Chapter 9 Veterinary Field Expertise and Knowledge Exchange
Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson
(University of Newcastle)
Part II: Practical Cases
Chapter 10 Ellie Prior: Starting out in practice
Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary
College, University of Bristol & University of East Anglia)
Chapter 11 Church Hill Equine Clinic: Changing Large Animal Practice in Rural
Areas
Izzy Warren-Smith (Harper Adams University College)
Chapter 12 Cromlyn Vets: Where to now?
Colette Henry (Royal Veterinary College)
Chapter 13 De’Ath, Slaughter, Davis & Jones: Time for a Re-Brand?
Lynn Hill (University of Bristol)
Chapter 14 Cascade Veterinary Practice: Changing times
Adele Feakes & Diane Whatling (University of Adelaide)
Chapter 15 Northgate Veterinary Clinic: A new lease of life?
Adele Feakes & Diane Whalting (University of Adelaide)
Chapter 16 Parasol Kennels: Innovative Animal Housing
Christopher Brown & Jane Taylor (University of Hertfordshire)
Index
Puntos claves
Puntos claves
Key features:
• Presents practical cases supported by underpinning theory
• Comes with online case-based resources
• Contains contributions from leading experts and experienced veterinary business educators
- Compiled and edited by the UK’s first Professor of Veterinary Business and Enterprise
Detalles del producto
Detalles del producto
- Edición: 1
- Última edición
- Publicado: 24 de octubre de 2013
- Idioma: Inglés
Sobre el autor
Sobre el autor
CH
Colette Henry
Colette Henry is an academic manager and educator, with an international research profile in entrepreneurship education and gender. She is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland; Adjunct Professor, Griffith University, Queensland, Australia, and Visiting Professor, Oxford Brookes University, UK. Her previous roles include Adjunct Professor of Entrepreneurship at UiT-The Arctic University of Norway; Norbrook Professor of Business & Enterprise (Royal Veterinary College, London) and President of the Institute for Small Business & Entrepreneurship, London. She is the 2017 Sten K Johnson European Entrepreneurship Education Laureate.