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Elsevier

Libros en Artes y Humanidades

  • Public Relations

    Made Simple
    • 1 Edición
    • Frank Jefkins
    • Inglés
    Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

  • Commercial Law

    Made Simple
    • 1 Edición
    • John Parris
    • Inglés
    Commercial Law: Made Simple covers the basic principles and concepts of commercial law. The book starts by describing trading entities, such as trading by individuals; corporations; and unincorporated associations, partnerships, and agencies. The book discusses contractual obligations, including topics about the nature and the laws related to contractual obligations, unilateral contracts, and contracts of mutual obligations. The sale of goods is also considered with regard to transference of ownership, the terms of the contract of sale, the rights of an unpaid seller, international trade, and hire purchase and similar transactions. The book further tackles carriage and insurance, assignments, negotiable instruments, and securities. Students taking business studies and courses in law and accountancy and businessmen will find the book an invaluable source of reference and guidance.

  • Company Law

    Made Simple
    • 1 Edición
    • Ronald R. Pitfield
    • Inglés
    Company Law: Made Simple presents a logical explanation of the purposes of the law and the procedure by which its goals are attained. It discusses the operation and execution of the law. It addresses the nature of limited companies. Some of the topics covered in the book are the advantages of incorporation; limited companies as legal entities; types of registered companies; classification of companies; categories of unlimited companies; alterations to the memorandum; creation of the Certificate of Incorporation; nature of a memorandum; and operation of overseas companies. The nature and definition of prospectus are fully covered. The procedure for creating a prospectus is extensively discussed. An in-depth analysis of the forms of share capital is given. A study of the power of the company to borrow and to charge assets is also presented. A chapter is devoted to the appointment, registration, and assignment of office of directors. Another section focuses on the creation and monitoring of accounting records. The book can provide useful information to businessmen, lawyers, students, and researchers.

  • European Social Policy, Today and Tomorrow

    Pergamon International Library of Science, Technology, Engineering and Social Studies
    • 1 Edición
    • Michael Shanks
    • Inglés

  • Current Argument on Early Man

    Report from a Nobel Symposium
    • 1 Edición
    • Lars-König Königsson
    • Inglés
    Current Argument on Early Man: Report from a Nobel Symposium is a collection of papers that sheds in light into the evolutionary history of humans. The book reviews the state of knowledge regarding the human origins and pre-history. The coverage of the text includes articles that cover archeological and biological evidence that can lead to the origins of human. This topic includes evidence using viral gene sequences suggesting an Asian origin of human; a review of archeological evidence for early hominid land-use and ecological relations; and the excavation of the cave at Chou-kou-tienin 1927 and 1928. The book will be of great use to anthropologists, paleontologists, archeologists, and evolutionary biologists.

  • Pattern Recognition by Humans and Machines

    Visual Perception
    • 1 Edición
    • Eileen C. Schwab + 1 más
    • Inglés
    Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

  • Advertising

    Made Simple
    • 4 Edición
    • Frank Jefkins
    • Inglés
    Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

  • Education and National Development

    A Comparative Perspective
    • 1 Edición
    • Ingemar Faegerlind + 1 más
    • Inglés
    Education and National Development: A Comparative Perspective discusses the correlation between education and national development. The book is comprised of nine chapters that cover several concerns regarding the subject matter, such as the theoretical underpinning, dimensions, policies, and practice. The first chapter discusses the origins of modern development thought, while the second chapter talks about how formal schooling can serve as an “agent of change”. Chapters 3, 4, and 5 cover the various dimension development, which are economic growth, employment, quality of life, and political system. Chapter 6 discusses strategies for educational reform, while Chapter 7 deals with the evaluation of development policy. The eighth chapter provides a comparative discourse about education and development under capitalism and socialism. Chapter 9 talks about education, the state, and development. The book will be of great interest to readers concerned about how education correlates with national development.

  • Public Supplies Work

    In Principle and Practice with Particular Reference to Hospitals
    • 1 Edición
    • G. R. Sampson
    • Inglés
    Public Supplies Work: In Principle and Practice with Particular Reference to Hospitals considers the concepts of supply management. This book is composed of 12 chapters that discuss the nature of the job of supplies officer and the organization of the supplies department. The opening chapters deal with the purchasing for the public service; influence of provisioning on purchasing arrangements; methods of purchasing supplies; making a list of approved suppliers; keeping stocks to a minimum; principles and systems of keeping records; definition of joint purchasing, central purchasing, and central storage. The succeeding chapters describe the nature, conditions, and types of contracts, as well as the management and maintenance of funds. The discussion then shifts to the importance of knowledge of commodities and its functions. The closing chapters are devoted to the classification and storage of equipment, as well as the examination of function, design, and materials of purchased items. The book can provide useful information to office administrators, students, and researchers.

  • Rheumatism in Populations

    • 1 Edición
    • J. S. Lawrence
    • Inglés
    Rheumatism in Populations provides information pertinent to rheumatic diseases. This book covers certain systemic orders such as the systemic lupus erythematosus that frequently affect the joints. Organized into 16 chapters, this book begins with an overview of the history of the epidemiology of rheumatism. This text then examines the prevalence of rheumatoid arthritis in screened sample and in total population samples. Other chapters consider the relative significance of rheumatic disorders as a cause of loss of work as revealed by the National Health Insurance statistics. This book discusses as well the pathology of disc disorders, osteoarthritis, rheumatoid arthritis, benign polyarthritis, metabolic joint disease, general connective tissue diseases, and immune deficiency diseases. The final chapter deals with diagnostic criteria for population investigations of rheumatoid arthritis. This book is a valuable resource for rheumatologists, physicians, and medico-social workers. Readers who are interested in the study of rheumatic diseases will also find this book useful.

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