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Elsevier

Business Awareness for Optometrist

A Primer

  • 1 Edición - 29 de marzo de 1999
  • Última edición
  • Autor: Nizar Hirji
  • Idioma: Inglés

This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding… Leer más

Descripción

This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensable practical handbook for student and practitioner optometrists and dispensing opticians.

Puntos claves

  • Practical
  • Introductory level
  • Easily accessible text with bullet points and a wealth of sample forms and case examples

    • De interès para

    Students and pre-registration optometrists and dispensing opticians; Practitioners and optical manufacturers

    Índice

    Introduction; The retail business environment; The optical industry and its structure; Business aspects of an optometric enterprise; References

    Reseñas

    "Congratulations to Butterworth Heinemann for a great production job. The size, design, typeface etc are such that the book has the right feel for what it is a light and easy introductory primer. The cover is great certain to catch attention. I am sure it will do very well for you ." Professor Nathan Efron, UMIST, UK.

    Detalles del producto

    • Edición: 1
    • Última edición
    • Publicado: 29 de marzo de 1999
    • Idioma: Inglés

    Sobre el autor

    NH

    Nizar Hirji

    Afiliaciones y experiencia
    Hirji Associates